Shop Your Way Account Redesign

Brief

The goal of this project was to highlight possible Shop Your Way (SYW) points redemption across Sears and Kmart mobile web and the apps. In addition to highlighting available points and creating an overall better user experience, we re-branded the SYW points program to align with the Sears and Kmart brands. I worked with a UX architect and a content strategist to ensure consistency throughout the user flows.