Sears + Kmart Update Your App

Brief

This project's goal was to prompt users that their app is out of date and inform them of new features that are available in the most recent version of the app. Using various brand elements, we created unique experiences for both Kmart and Sears. In addition, to iOS and Android native push notifications, we created full-page panels that alerted the user of two different conditions: that their version of the app is so out of date that we must force them to upgrade and that there are new exciting features available to them if they are to upgrade. The hard upgrade condition forces the user to either update their app or visit the respective brand through an online channel. The new feature upgrade condition gives the user the option to upgrade or continue to use the app.